WORK
TOOLS
RESUME
CONTACT
WORK
TOOLS
RESUME
CONTACT

BRANDING AND Site Redesign

Knowledgefest

Knowledgefest

Knowledgefest

CLIENT

CLIENT

Visual Designer

ROLE

2025
2025

YEAR

YEAR

100%

Design ownership

Design ownership

Knowledgefest 2025 is a biannual learning event hosted by ULearn’s Technology Learning Team, a group dedicated to supporting the development of technical roles across Comcast. This year marks an exciting expansion, as the event will be open for the first time to employees from NBC, Universal, and Sky, and will run on a global-friendly schedule to accommodate all time zones. Featuring a mix of live virtual sessions and keynote presentations, Knowledgefest offers a wide range of topics including leadership, industry trends, technical skills, and personal development—providing a valuable opportunity for employees across the organization to learn, grow, and connect.

Knowledgefest 2025 is a biannual learning event hosted by ULearn’s Technology Learning Team, a group dedicated to supporting the development of technical roles across Comcast. This year marks an exciting expansion, as the event will be open for the first time to employees from NBC, Universal, and Sky, and will run on a global-friendly schedule to accommodate all time zones. Featuring a mix of live virtual sessions and keynote presentations, Knowledgefest offers a wide range of topics including leadership, industry trends, technical skills, and personal development—providing a valuable opportunity for employees across the organization to learn, grow, and connect.

Knowledgefest 2025 is a biannual learning event hosted by ULearn’s Technology Learning Team, a group dedicated to supporting the development of technical roles across Comcast. This year marks an exciting expansion, as the event will be open for the first time to employees from NBC, Universal, and Sky, and will run on a global-friendly schedule to accommodate all time zones. Featuring a mix of live virtual sessions and keynote presentations, Knowledgefest offers a wide range of topics including leadership, industry trends, technical skills, and personal development—providing a valuable opportunity for employees across the organization to learn, grow, and connect.

Timeline

8 weeks

Objectives

  1. Symbolize Innovation and Creativity with Refreshing Look

    • Represent the drive to explore new ideas, learning, and knowledge through a refreshed logo. However, do so incrementally as to build on the brand recognition of the existing Knowledgefest brand.

  2. Align with ULearn and Comcast Branding

    • Ensure visual consistency with the broader brand refresh efforts at ULearn and Comcast.

  3. Enhance Unity with Leaderfest

    • Strengthen brand recognition and marketing synergy between Knowledgefest and Leaderfest, as they are both ULearn initives.

  4. Connect with Technology Learning

    • Link Knowledgefest to ULearn’s Technology Learning offerings and support the rebranding of that platform.

  1. Symbolize Innovation and Creativity with Refreshing Look

    • Represent the drive to explore new ideas, learning, and knowledge through a refreshed logo. However, do so incrementally as to build on the brand recognition of the existing Knowledgefest brand.

  2. Align with ULearn and Comcast Branding

    • Ensure visual consistency with the broader brand refresh efforts at ULearn and Comcast.

  3. Enhance Unity with Leaderfest

    • Strengthen brand recognition and marketing synergy between Knowledgefest and Leaderfest, as they are both ULearn initives.

  4. Connect with Technology Learning

    • Link Knowledgefest to ULearn’s Technology Learning offerings and support the rebranding of that platform.

  1. Symbolize Innovation and Creativity with Refreshing Look

    • Represent the drive to explore new ideas, learning, and knowledge through a refreshed logo. However, do so incrementally as to build on the brand recognition of the existing Knowledgefest brand.

  2. Align with ULearn and Comcast Branding

    • Ensure visual consistency with the broader brand refresh efforts at ULearn and Comcast.

  3. Enhance Unity with Leaderfest

    • Strengthen brand recognition and marketing synergy between Knowledgefest and Leaderfest, as they are both ULearn initives.

  4. Connect with Technology Learning

    • Link Knowledgefest to ULearn’s Technology Learning offerings and support the rebranding of that platform.

Deliverables

Brand Identity, Web graphics for online event platform, website, and marketing materials. PowerPoint Template for presenters to use.

Brand Identity, Web graphics for online event platform, website, and marketing materials. PowerPoint Template for presenters to use.

Brand Identity, Web graphics for online event platform, website, and marketing materials. PowerPoint Template for presenters to use.

Solution

  1. Refreshing the logo

    • The refreshed logo represents the drive to push into new realms of innovation and creativity through the acquisition of new ideas, learning, and technical skills, as represented by an illuminated lightbulb with the sub-brand symbol for ULearn's Technology Learning emerging from it and breaking through the glowing bounding lines that surround it.

  2. Visual Alignment with ULearn and Comcast

    • Adjustments to font, color hex codes, and design elements to match ULearn and Comcast’s updated branding while maintaining the existing palette for recognition.

  3. Shared Design Elements with Leaderfest

    • Use of similar background shapes and standardized branding elements to create visual unity and leverage audience crossover.

  4. Integration of Technology Learning Symbol

    • Incorporation of the new Technology Learning product symbol (emitting shape from the lightbulb) to visually connect the event with ULearn’s tech learning initiatives.

© 2025 Andrea Galvin. All Rights Reserved.

galvincreative@gmail.com

© 2025 Andrea Galvin. All Rights Reserved.

galvincreative@gmail.com

© 2025 Andrea Galvin. All Rights Reserved.

galvincreative@gmail.com