ULearn Rebrand

CLIENT

Visual Designer

ROLE

2021-2024

YEAR

~40%

Design ownership

In 2021, ULearn began with a basic brand package from an external vendor. Over the past three years, our in-house team evolved it into a robust, flexible brand system—expanding the visual language, launching sub-brands, and supporting co-branded initiatives to meet the needs of a growing organization.

As senior designer, I helped shape the direction of the ULearn brand, providing vision and guidance through a systems-thinking approach. My focus on consistency and scalability ensured the brand remained impactful across all touchpoints.

The brand’s evolution was a true team effort, and I’m proud of how it now reflects ULearn’s innovation, clarity, and purpose.

Timeline

August 2021 - present. Major brand package release in July of 2024 - which included a Brand Hub Website, updated palette, fonts, illustrations, and a fully redeveloped PowerPoint template for the organization.

Objectives

Establish a Distinct Yet Aligned Identity
Create a unique sub-brand that stands apart from Comcast HQ and HR, while maintaining alignment with the parent brand.
Position ULearn as a Trusted Expert Resource
Highlight ULearn’s expertise in Learning and Development and its commitment to employee growth and success.
Inspire a Culture of Growth and Learning
Design a brand that feels approachable and motivating, encouraging curiosity, continuous learning, and personal development.
Build a Scalable, Flexible Brand System
Ensure the brand can evolve with the organization, supporting future sub-brands, co-branding, and diverse learning experiences.

Establish a Distinct Yet Aligned Identity
Create a unique sub-brand that stands apart from Comcast HQ and HR, while maintaining alignment with the parent brand.
Position ULearn as a Trusted Expert Resource
Highlight ULearn’s expertise in Learning and Development and its commitment to employee growth and success.
Inspire a Culture of Growth and Learning
Design a brand that feels approachable and motivating, encouraging curiosity, continuous learning, and personal development.
Build a Scalable, Flexible Brand System
Ensure the brand can evolve with the organization, supporting future sub-brands, co-branding, and diverse learning experiences.

Establish a Distinct Yet Aligned Identity
Create a unique sub-brand that stands apart from Comcast HQ and HR, while maintaining alignment with the parent brand.
Position ULearn as a Trusted Expert Resource
Highlight ULearn’s expertise in Learning and Development and its commitment to employee growth and success.
Inspire a Culture of Growth and Learning
Design a brand that feels approachable and motivating, encouraging curiosity, continuous learning, and personal development.
Build a Scalable, Flexible Brand System
Ensure the brand can evolve with the organization, supporting future sub-brands, co-branding, and diverse learning experiences.

Deliverables

Brand Identity Deliverables included: Typography standards, Color palettes (including primary green and gradients), Logo system, llustration and icon sets, Photography style guide, Design elements and visual motifs, Co-branding guidelines, Program title treatments, Sub-branding frameworks

Design System & Templates:
PowerPoint template
Storyline and Rise eLearning templates
Document templates
Web and app UI templates

Design System & Templates:
PowerPoint template
Storyline and Rise eLearning templates
Document templates
Web and app UI templates

Design System & Templates:
PowerPoint template
Storyline and Rise eLearning templates
Document templates
Web and app UI templates

Solution

ULearn’s brand began in 2021 with a basic starter kit from an external vendor. Over the next three years, the in-house creative team transformed it into a comprehensive, scalable brand system to support a growing organization.

A 120+ page brand guide—later migrated online—established standards for typography, color, logos, imagery, sub-branding (LAFFs), and co-branding. A distinct green and gradient system helped differentiate ULearn within Comcast while maintaining alignment with the parent brand. The launch of the ULearn Brand Hub provided a centralized platform for accessing brand standards and assets, improving consistency across teams.

As part of this effort, I played a key role in shaping the brand and owned the design of the organization’s PowerPoint template from start to finish. Based on user research, I created a flexible, accessible system that includes: